Why company anniversaries bring no value to your brand and how to celebrate instead
In our part of the world, we see numerous high-budget brand communication campaigns centered around the age of the brand or brand anniversaries. Most of them have either a sales-oriented message (‚on our 10th anniversary, 10% off of all our products’) or a positioning oriented one (‚10 years of family care’), but some only mention the brand name and its current age,