In a dynamic segment of the coffee market cluttered by safe approaches and category cliches, Doncafé Horeca needed to find its unique voice and courage to break the current category pattern. Our client trusted us to create a design that breaks category rules and has a distinctive approach in the market. And that is exactly what we did: we used bold block colours
Doncafé released a new product range in the premium retail coffee beans segment that needed a new package design concept. The range was supposed to be differentiated from the current one, as to better enhance its market position and have shelf stand out in an extremely competitive market. First, we decided to assign a name for the new range and thus, we settled
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